How to scale your mobile application startup?

By Ankit | 29 Aug

You are running a business, and for that, you have developed a mobile application. You might be thinking that by developing the app you can reach to your target audiences. But the truth is the process is not easy. There is a factor called scalability which can affect your new mobile application. So, once you develop the app, you must scale it for current and future use.

Scaling a new mobile app to support millions of users clamouring for access to the app is not an easy task. It is that most of the new mobile apps face scaling issues during the most inappropriate time. For example, the time when you want to develop more of the features the users are looking for. But you have no other choice to make it done 

What is mobile app scalability?

If you are an owner of a business or a startup company who has come up with an idea to establish a mobile presence, you need to handle this tool more accurately. A well-developed mobile app can enhance your business, and at the same time, it can decrease your brand value if things don’t fall exactly. But the truth is building an app or mobile app development is a daunting and extensive process. 

Starting from fresh ideas to a perfectly marketable product, the entire journey of the app consists of a lot of ups and downs. Remember that a successful mobile startup always starts with a great idea. But the implementation requires thorough planning, which will lead it to success. However, not everyone becomes a winner, but you can be. You may have a great mobile app with so much growth that you can barely handle. 

There can be a ton of demand for your app. But is your app ready to handle the growing demand? If not then it will get doomed. Can your new app easily serve thousands of users? When will it start to generate the profit? What were you looking for? That’s the importance of mobile app scalability. Performing Mobile application development and launching the startup app is like a dream come true. 

But if you stand around and wait for the users to come to your app, you will not be able to get a lot of potential customers. You will have to work hard to acquire new users. Have you ever analyzed how long your app takes to reach 1 million users? Well, this depends on different factors. It can take around six months to 2 years. But it has seen that the startups and popular brands hitting the benchmark of 1 million users within just 12 months.

Talking about the scalability, the mobile application can handle increasing users. Besides, it shows the ability of your developer to maintain mobile app development. Remember that if your application is not scalable, adding new features can cause different issues. 

Benefits of having a perfectly scalable app

If you have considered the scalability of your app from its initial stage, you can enjoy steady growth. Besides, you can avoid dead end and fall behind the user’s demand. However, here are some other benefits of the scalable app: 

Maintain a best user experience no matter how many users you have

It is true that viral marketing can lead to instant success. It can also bring a lot of organic traffic. However, this is something very unpredictable. If your app is perfectly scalable, your app can easily accommodate the rapid growth with no error. Apart from that, it will not affect the user experience. It will perform well during the time of your marketing campaign. The user experience of the applications plays an important role in the success of the app. If users feel uncomfortable, they will not prefer to use your app.

There is no doubt that each mobile app serves a particular work. This depends on your target audience. That’s why each app is developed uniquely for the other. But every app must have a user-friendly interface. The app should be usable. A better UI will increase your app.

  • Responsiveness
  • Efficiency
  • Clarity
  • Attractiveness
  • Familiarity

Can easily handle the time where users rate is high

With the scalable app, you can easily scale up the app for different events and holidays. It has seen that during holidays the app traffic rate increases suddenly.  Scaling your app for such a day can be beneficial for you. You can enjoy some organic visitors 

There will be no need to stay tied with the app developer  

If the app has a proper scalability level, there is no need to work always with the app developer. It is not true that the app only can be managed by the developer who has created it. You can be able to able to hand off the project to other developers.

Growth, higher ROI and positive feedbacks

If the app has space to grow, then it has some potential growth. Mobile app scaling helps to detect the kinks and problems of your app. It will save you from getting negative feedback from the users. By scaling, you can effectively fix the problems progressively for recent and upcoming Android app development. Moreover, you can easily set a platform for positive feedback. 

How to effectively scale your mobile app? 

Do some rework with your ad copy

As time has changed, the demand and importance of paid advertising have now increased. Paid advertising can effectively attract a lot of users. However, to enjoy an influential marketing campaign, you should re-work your ad copy. Create an ad copy which addresses the visitors demand and can offer a great deal. If the ad copy is not generating the desired result from one channel, you should try other channels such as Instagram, LinkedIn or Facebook. While doing Android app development, keep this thing in your mind. 

Keep the mobile app organic

You have completed the mobile application development process and launched your app in different app stores. But what more can to do to scale your app? As per the report, there are around 5 million apps in the Apple and Google Play app store. If your app arrives at the front page, you can easily enjoy thousands of downloads every day or week. But how to do that? 

Well, try to use organic ways to convert the thousands of viewers into your users. For this, you need to work on your creativity. Optimize the app descriptions, icons, etc. Besides, it has proved that one can easily boost the app downloads by just optimizing the name and keywords. So, keep it easy for people to find the app while searching through search engines or app stores. Whether it is an Android or iPhone app development, organic ways can lead to better scaling. 

Consider the influencer 

If you are going good with the paid and organic ways of users’ acquisition for your app, then you have covered the half of your race. Now you need to work on tapping the potential influencers. Influencer marketing is currently generating around $7 ROI for $1 spent. However, influencer marketing is still in underutilized condition. Well, you can’t just develop and launch your app and convince the influencers to promote the app. You will have to create a proven strategy to convince the influencers for the same. 

Optimise the app development to keep up with the quality

The process of mobile app development is like a first-come-first-serve job. The most important apps generally take a back seat instead of getting prioritised. When a business doesn’t consider a value-driven prioritisation, it ends up with a poor-quality app. While developing a mobile application, each business should consider the two factors. Whether the app is easy or hard to develop and how it can affect the business. Based on these factors, you will be able to decide which apps should be developed first. 

Build an API layer for easy mobile server side integration

Server Side integration is one of the most difficult and time-consuming processes of both Android and iPhone app development. This can make the app development process to consume a lot of time. That’s why most of the mobile app developers prefer to use API. This method has made integration faster and much easier. It includes a lot of methods such as the use of API management tool to deploy the app in large scale, use of mobile back-end service tools, and use of RMAD- Rapid Mobile App Development tool. 

Use the RMAD tool 

Talking about the tool, it uses a coding-optional approach. It lets a person with less-experience develop a mobile application. Moreover, this helps experienced developers to add advanced code easily. This the perfect tool for developing a scalable mobile application and also for backend integration and front-end development. Using this you can speed up the app scaling process. 

Maintain a clear goal in your mind

Your app may take one year or 2 years to attain 1 million users’ milestones. But effective scaling of your app may require a clear goal.  Besides, there should be a commitment from your side that you want to achieve the goal at the end. You must understand your target market. 

Apart from that, you should offer your customer reliable products and services. Make the app searchable and understand about the influencers. If you can make the mobile application relevant, it will boost your content reach. Moreover, the users will install it and keep it on their mobile.

How to know whether the app is scalable or not? 

As per the professional app developer experts, to understand the scalability of the app you need to test it first. The reason behind the scalability test is to know the major workloads. Besides, you will get to know the obstacle which can affect the app’s scalability.  If you want to have a perfectly scalable application, regularly test the app for scalability issues. Consider an example, where you drive a car to the market without testing its performance, durability, breaks, etc. 

What if the safety features are not good enough to protect people? What if the engine doesn’t start on the showroom while demonstrating?  This will completely affect the brand. The same thing applies in case of mobile application startup. Maybe the customers want to enjoy the benefits of your app. But the user will move away from the app if they found any issues related to performance.

Load testing

It is the process of applying the demand pressure on the app and measuring the response value. You can run as many tests as you want. But only through the load testing, will you be able to know whether the software you are using can handle the actual demands or not!. 

By the load testing, you can determine the app’s response time, throughput rates, utilization of resources and its breaking point. Under this, you fix a certain criterion to make sure the launched product can meet the required conditions. You need to make sure that the response time is good. If all are perfect, then the app is scalable. 

Performance testing 

Such testing is generally conducted to analyze as well as boost the performance of the mobile app. It works on optimizing the consumption of resources by effectively analyzing the collected data.  

Scalability testing

It is performance testing, but it takes into account the scalability of the mobile application. The primary aim of the test is to know the breakpoint where the app will stop scaling. You need to find the reasons behind this. 

Plan for the scaling from the beginning of the app development

This way you can design an application which will grow properly even if there are one million users. Here are some questions that you should consider before getting started with this: 

How many users will utilize the mobile app within 6 to 12 months? 

What type of information do you plan to create and what is the capacity of the server? 

What will you do if the customer base increased rapidly? 

While scaling your app, consider the technology to accommodate growth as well as the informing business decisions. Have a look into the previous and expected growth rate. Move carefully, and you can come up with a perfectly scalable app. Scaling your app is quite important if you want to make your app successful amongst the competitors. By taking your app to a proper scalability level, you can reap a lot of benefits which will provide better ROI. If you want to serve millions of users through your app, you need to develop a scalable mobile application.

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